Most home builder websites still make you dig. Filter by community, filter by price, open six tabs, hope one of them has the floor plan you want. The new Saussy Burbank site works differently. Visitors ask a question in plain language and get a real answer, along with the actual homes and plans that match.
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The search runs on a custom WordPress plugin, powered by the Claude APi, pulling from nothing but Saussy Burbank's own approved content. Built from the ground up by the SDH dev team and fully flexible for the future.
It answers questions the way a person would. Someone can type "three bedroom homes near Fort Mill under 500k" or "what's included in the standard finishes" and get a clear response pulled from the site's own pages. No keyword guessing, no dead-end results page.
The search also surfaces matching listings and floor plans right inside the conversation, so the answer and the next step show up together.
The plugin runs on JavaScript, the WordPress JSON API, and Claude. Two language models handle the work. Haiku takes the fast, simple queries. Sonnet steps in when a question needs more reasoning, like comparing plans or working through availability across communities.
Splitting the work that way keeps things quick for the 80 percent of questions that are quick, and smart for the ones that need more.
This was non-negotiable. The tool only pulls from content that already lives on the site, which means everything it says has been reviewed and approved by the Saussy Burbank team. No outside sources, no made-up square footage, no pricing pulled from a stale third-party feed.
For a home builder, the information has to be right every time. Wrong information in a chat window is worse than no chat window at all.
The search connects directly to the site's listings and plans. Ask about a community and the available homes appear. Ask about a layout and the plan comes up with it. Visitors move from question to property without backing out and starting over.
Lead forms and contact information live inside the conversation. When a visitor is ready to talk to someone, the handoff happens right there. The sales team gets a lead with context attached instead of a blank form submission.
The tool suggests next questions based on what the visitor is looking for, and offers starting points for people who aren't sure where to begin. It works like a good sales associate on the floor, reading the room and pointing toward what's useful.
The entire interface looks and feels like Saussy Burbank. Same type, same colors, same tone. Visitors never get bounced into a generic third-party widget that breaks the experience. Because the plugin is ours, we control every pixel of it.
New features are ours to add. As Saussy Burbank's needs change, the tool changes with them, on their timeline. That's the advantage of a custom build over a subscription tool. Nothing waits on someone else's roadmap.
Buyers researching a home have specific questions and very little patience. AI-powered search on a home builder website meets them where they are, answers in their own language, and moves them toward a plan, a community, or a conversation with the sales team. It's the fastest path between a visitor's question and a qualified lead.
AI-powered search lets visitors ask questions in plain language instead of clicking through filters. On the Saussy Burbank site, someone can ask about pricing, communities, or floor plans and get a direct answer pulled from the builder's own approved content, with matching homes and plans displayed alongside it.
Yes. We built the Saussy Burbank search as a custom WordPress plugin using JavaScript, the WordPress JSON API, and Claude. Because it reads directly from the site's existing content through the JSON API, it stays current as new listings and plans get published.
A standard chatbot follows scripted paths and often pulls from generic sources. AI search reads the actual content on the site, understands the question being asked, and returns real listings, floor plans, and pages. It also carries the site's branding, so visitors stay in one experience.
Scope it tightly. The Saussy Burbank tool only draws from content the builder has already published and approved, which rules out invented pricing, square footage, or availability. Every answer traces back to a real page on the site.
It does when lead capture is built in. Forms and contact details sit inside the conversation, so a visitor who is ready to talk connects with the sales team without leaving the chat, and that lead arrives with the full context of what they were searching for.
Want to see what this could look like on your site? Let's talk.
