Sweet Spot v.1 / PhotoShelter Website Launch and what is GEO?

🪄 New Work // PhotoShelter.com

A damn good website for a damn good DAM. Meet PhotoShelter, the #1 digital asset management and content distribution platform for marketers & creatives. We teamed up with PhotoShelter’s marketing, sales and design teams to breathe new life into the brand, the storytelling experience as well as the lead generation flow with an all new website.

• 2x website conversion rate
• 2x pipeline for website inbound leads
• 200+ custom assets created
• 6 sites merged and aligned with brand and management

Full Case Study

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❤️ Now Open // Sorella Apartments

We poured our hearts into the naming, identity, and signage/mural package for our partners at Third & Urban and Greystar. It’s now leasing and looks amazing!

Sorella is the sister property to The Pass, crafted with vintage-inspired branding, a meaningful name, and a timeless visual identity to help this 335-unit community stand out in the crowded NoDa apartment market.

🧠 Industry Insights

Q: What is GEO, and will it replace SEO?

A: With the quick adoption of zero-click answer environments like Chat GPT and Google AI Overview, a new concept is making the rounds called Generative Engine Optimization (GEO). GEO isn't replacing SEO, but it is a supplemental factor that should be considered as the fundamental concept of search as we know it is shifting.

Things you can do now for implementing GEO practices:

• Consider adding clear, concise, long-tail question/answer-style content throughout your website. Think FAQ-style content that is conversational in tone.
• Use structured data (also referred to as Schema) to allow AI to understand your content more accurately.
• Shift your focus from website traffic to establishing yourself as an authority or industry leader on specific topics.
• As you did with SEO, continue to create relevant and valuable content for your visitors. Many concepts of GEO and SEO overlap, with great content being the primary one.
• Add an llms.txt file to your root directory alongside your robots.txt file to help AI crawlers browse websites more effectively.

The concept of Generative Engine Optimization is still new. Many professionals in the industry don’t fully understand the nuance…shoot, the entire concept is barely a year old. At SDH, we will be keeping an eye on this space for our clients to ensure we are ahead of the curve.

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