BoxCar Apartments

Web Development

Interface Design

Identity Design

BoxCar Apartments is a brand-new luxury community in downtown Spartanburg, SC, by MyNiche, a Charlotte-based multifamily developer and property management firm. As BoxCar prepared to launch, the property needed a digital presence that could fully capture its character, amenities, and downtown lifestyle.

Challenge

BoxCar's existing one-page site couldn't capture the property's character, amenities, or the appeal of living steps from the city center. They needed a scalable, multi-page experience that could tell the full story and support their upcoming marketing efforts.

Solution

SDH expanded the original layout into a complete multi-page Webflow site that showcased BoxCar, both the brand and property, with clarity and personality. Working from the brand elements provided by MyNiche, a strong visual language was established and applied to all pages throughout the site.

The design highlighted standout amenities, neighborhood perks, and the lifestyle tenants can expect in downtown Spartanburg. The result is a flexible, upbeat website built to grow with the brand as BoxCar welcomes its first residents and becomes a foundational part of the area.

Headquarters
Spartanburg, SC
Engagement Length
3 months
Organization Type
Residential Real Estate
Website
www.boxcarapts.com
A luxury apartment brand that doesn’t play by the rules.
Floor plan of a 2 bedroom, 2 bathroom bunkhouse apartment with 1171 square feet, priced starting at $1964, with 3 units available.
Hands holding a MacBook Pro against a blue sky displaying a webpage with text 'Lets get you settled' and a button labeled 'Explore floor plans'.
Smartphone displaying a FAQs page with sections on basics, amenities, leasing, fees, apartments, and pet policy on a textured brown surface.
Appointment scheduling interface with selectable dates from September 30 to October 4, 2025, and multiple 10:30 AM time slots, highlighting October 2, 2025 selected in pink.
Floor plan of a 2 bedroom, 2 bathroom bunkhouse apartment with 1171 square feet, priced starting at $1964, with 3 units available.
Person holding a MacBook Pro laptop showing a webpage with text 'LETS GET YOU SETTLED' and an 'EXPLORE FLOOR PLANS' button.
Advertisement for Boxcar with tagline 'Live Beyond Boundaries' over green textured background, featuring photos of modern interiors and people smiling at night.
Mobile menu for Boxcar with options Home, Amenities, Floor Plans (crossed out), Neighborhood, Gallery, Contact, Residents, Apply Now, FAQs, and Preferred Employer, plus a close button and a phone number at the top.
Graphic with 'BOXCAR' logo and a masked figure wearing a hat labeled 'BOXCAR SPARTANBURG' with text 'Questions? We've got answers' on a green background.
Collage of three photos showing storefronts and a colorful welcome mural in Spartanburg, South Carolina, with an orange graphic of a bandana-covered face wearing a hat labeled 'BOXCAR SPARTANBURG'.
Modern kitchen with light wood cabinets, stainless steel appliances, and a view into a living room with an orange couch.
Live beyond boundaries promotional graphic with three photos showing stylish living spaces and a smiling person at night, featuring Boxcar logo and menu button.
Menu with Boxcar logo, phone number, and options including Home, Amenities, Floor Plans (crossed out), Neighborhood, Gallery, Contact, Residents, Apply Now, FAQs, and Preferred Employer, plus a Close button.
Green background with text: 'Questions? We've got answers,' featuring an orange bandit logo with 'Boxcar Spartanburg' on the hat and a menu button.
Collage of three photos showing storefronts in Spartanburg: a yellow sign for Underbelly pizza, a mural welcoming to historic Spartanburg, and a shop offering cold beer and cocktails.
A newspaper, a magazine with a drink and pastry, and a standing banner featuring BOXCAR branding and leasing advertisement.
Technical Breakdown
  • Powered by Webflow
  • YARDI API integration
  • GA4 setup and integration
  • On-going Webflow updates and support
When we set out to create BoxCar, we knew we didn't want another cookie-cutter apartment website. Every community website is starting look exactly the same; everything blends together and feels flat. We wanted something that actually reflected the brand: bold and original. SDH didn't just understand our vision; they took it and ran with it. They helped us break free from overused templates and created a website that feels like BoxCar. Working with SDH was exactly what we needed to make an impact in a crowded market."
Kayla Dugger headshot

Kayla Dugger

Creative Director, MyNiche Apartments

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