Challenge

When we popped the hood on PhotoShelter, it was clear things had gone a bit wild. Six separate sites, spread across multiple subdomains, each owned by different teams and developers — the digital sprawl was real.

As the dust was settling, a massive brand and product redesign was also underway, with pressure to roll it out across every digital marketing property. It was a perfect storm of complexity, timing, and tangled content — navigating it was the challenge.

Solution

To turn chaos into clarity, we partnered closely with PhotoShelter’s marketing and dev teams to bring six scattered sites and thousands of blog posts under one unified, powerful WordPress platform. No more silos — just one seamless experience.

We gave the marketing team full control of their content and collaborated deeply with the internal design team to make sure the new interface felt true to the evolving brand. It wasn’t just about merging sites — it was about aligning the entire organization.

Through constant iteration, bold ideas, and tight alignment, we relaunched photoshelter.com on time, on budget, and ready for the next chapter. Clean, cohesive, and built to grow — it’s a platform that matches the ambition of the brand.