Challenge

Strategic Claims Services came to us with a brand and website that no longer reflected the scale or sophistication of their work. Their existing identity felt dated, and the user experience made it difficult for clients and partners to quickly understand who they are and the value they provide. They needed a refreshed visual identity and a modern website that communicated trust, clarity, and expertise in a complex industry.

Solution

We rebuilt the brand from the ground up, keeping the chess piece from their original logo as a strategic symbol of foresight, planning, and intelligent moves. By refining its form and pairing it with a stronger palette, typography, and supporting visuals, we gave the mark new meaning without losing equity.

The website was completely redesigned with a clear structure, intuitive navigation, and messaging that made their services easier to understand. Clean layouts, warm tones, and focused content helped position Strategic Claims Services as a steady, experienced partner in a high-stakes environment. The result is a brand and digital presence that communicates confidence and clarity, built for both long-time clients and new audiences.