🤝 Your outsourced marketing team, based in the Carolinas

A fractional marketing team for companies ready to grow without the overhead

Not every company needs a full in-house marketing department. SDH acts as your embedded marketing team — bringing senior strategy, creative execution, and campaign management to the table without the cost, complexity, and ramp-up time of building it internally.

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Headshot of Ben Visser

Need a fresh set of expert eyes? Chat with Ben, founder, creative director and brand identity connoisseur. *

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* Caution: Mentioning golf, kids or Hornets basketball could extend meeting by 2x

Senior marketing horsepower, without the hiring process.

We've spent 16+ years partnering with founders, CEOs, and growth-stage companies who needed real marketing leadership without a full internal team to make it happen. From day-to-day campaign management to high-level strategy, we plug in where you need us most — and we move fast.

Services / Services /

Marketing Strategy & Planning

We develop quarterly marketing plans tied to your business objectives, so your team always knows what's being done, why it's being done, and how success is defined.

  • Site Mapping
  • Content Mapping
  • Wireframes
  • User Flows & Journeys
  • Navigation Systems

Campaign Management

From ideation through execution and reporting, we manage campaigns across email, paid media, content, and social so your brand shows up consistently and compellingly.

  • Branded Interface Design
  • Design Systems & UI Libraries
  • Responsive Design
  • Interactive Prototyping
  • Accessibility & Usability Standards

Content & Creative Production

Need a steady stream of content? We handle strategy, writing, design, and production — keeping your brand active and relevant across every channel.

  • Front-End Development
  • Content Management System Setup
  • Animations & Interactions
  • Performance Optimization
  • Testing & Quality Assurance

Analytics & Reporting

Every engagement includes clear, consistent reporting tied to KPIs that actually matter for your business. No vanity metrics. Just the numbers your leadership team needs to make decisions.

  • Analytics Setup (GA4, GTM, etc.)
  • CRM Integrations (Salesforce, Hubspot)
  • API Development & Integrations
  • Workflow Management
  • Reporting Dashboards

Working inside your existing stack

Your fractional marketing team from SDH works inside the platforms your business already uses — no migration required. From your CRM to your email platform, we connect the dots and get to work.

Flexible retainers that grow with you

Starter

Starting at $3,500/month

For early-stage companies that need foundational marketing support and strategic direction.

Timeline:

3-month minimum

Includes:

Strategy sessions, content planning, email marketing, monthly reporting

Growth

Starting at $7,500/month

For growth-stage companies ready for a full marketing program with dedicated execution.

Timeline:

3-month minimum

Includes:

Full campaign management, content production, paid media oversight, CRM support, bi-weekly strategy calls

Performance

Starting at $15,000/month

For companies that need a comprehensive, senior-led marketing operation running at full capacity.

Timeline:

3-month minimum

Includes:

Dedicated strategist, full-service execution across all channels, reporting dashboards, executive-level marketing leadership

  • 15–25 custom pages with dynamic templates
  • Advanced CMS setup with reusable content types
  • CRM integration (HubSpot, Salesforce, or similar)
  • Blog, resource hub, or case study library
  • Advanced Accessibility + SEO audit
  • Conversion tracking + analytics dashboards
  • Dedicated account and strategy lead

Custom

Custom pricing

For organizations with unique team structures, multiple product lines, or specific project needs that don't fit a standard retainer.

Timeline:

Custom

  • Single page marketing site
  • 5 distinct sections
  • 2 week sprint execution
  • Squarespace or Webflow CMS

Already have some marketing resources but need to level up?

A fractional engagement doesn't have to mean handing over the keys. We work well alongside existing marketing coordinators, in-house designers, and sales teams. Let's figure out the right fit.

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"Working with SDH was an absolute pleasure. They took our vision for a modern, professional, and user-friendly website and brought it to life seamlessly. Their attention to detail, creative expertise, and responsiveness made the entire process smooth and stress-free."
Lauren Marquess headshot

Lauren Marquess

Digital Marketing Manager
Common Questions

What exactly is a fractional marketing team?

A fractional marketing team gives you access to experienced marketing professionals — strategists, creatives, campaign managers, analysts — on a part-time or project basis. You get the expertise and output of a full department without hiring full-time staff. It's especially valuable for companies between marketing hires, growing faster than they can staff, or launching into new channels for the first time.

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How do you integrate with our existing team?

We treat it like joining your company, not just servicing an account. That means learning your brand voice, getting familiar with your tools, and communicating directly with your internal stakeholders. Whether you have one person handling marketing or a small team, we figure out the best way to fit in and add value without creating extra work for you.

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Who from SDH would actually be working on our account?

You'll have a dedicated lead from day one — someone who attends your calls, knows your business, and is accountable for your results. Depending on the scope of the engagement, additional specialists contribute to specific areas like paid media, copywriting, or design. You won't be handed off to a junior team after the pitch.

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What channels do you support?

We support most major marketing channels: email, SEO, content marketing, social media management, and more. The specific mix depends on your goals, audience, and budget. Part of our value is helping you prioritize the right channels rather than trying to do everything at once.

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How do we measure success?

Before we start, we align on the KPIs that matter most for your business. Those metrics shape the reporting structure, the tactical priorities, and how we evaluate progress each month. We believe in transparency and honest assessment — if something isn't working, we say so and adjust.

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What's the minimum commitment?

Most retainers start with a six-month minimum. Marketing programs take time to build momentum, and a short runway often leads to premature conclusions. After the initial term, engagements move to monthly renewal unless scoped otherwise.

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Let’s build something amazing. Together.
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Chelsea Pagliuca
Amanda Mangiarelli
Taylor Foxx
Ben Visser
Jesse Shoffstall
Adam Phillips

Fractional Marketing Services based in the Carolinas

Social Design House has been a trusted marketing partner for businesses across North and South Carolina for over 15 years. Our fractional marketing team model gives growing companies access to senior-level strategic thinking and hands-on execution, without the overhead of building an in-house department.

From campaign management and content production to CRM strategy and graphic design, we bring a full marketing operation to the table and plug in where you need us most. If you're ready to grow but not ready to hire, we should talk.