Challenge

GoodWork Staffing’s previous website made finding information difficult. Their content hierarchy was unclear, the visual language no longer reflected their brand, and the user experience didn’t match the needs of job seekers or employers. They also needed a stronger SEO foundation and a more intentional way to guide employers into the lead generation process. With multiple locations and a partnership with Goodwill to honor, the site had to feel modern, organized, and seamlessly connected to the larger mission.

Solution

We began by restructuring the sitemap to establish a clearer hierarchy, making space for employer resources, job seeker tools, and location-specific content. From there, we refreshed the visual experience to align with GoodWork Staffing’s brand while maintaining a visual connection to Goodwill Industries of the Southern Piedmont. The updated interface introduced simplified navigation, consistent design patterns, and easier access to the employee login, all supported by twenty custom-built global components.

The full website was designed and developed on WordPress using Advanced Custom Fields for flexibility. We improved SEO, implemented 301 redirects, and collaborated with Avionté to style embedded job listings that matched the new identity. We also helped automate employer lead generation through self-scheduling and tailored messaging that highlighted what sets GoodWork Staffing apart. Today, the site serves as both a marketing tool and a practical resource, supported by ongoing maintenance and a partnership with Meredith Robinson, Clarence Scott, and the internal teams who continue to shape its evolution.