Big V Property Group

Information Architecture

Interface Design

Photo & Video Coordination

Development

CRM Integration

Support

Big V Property Group owns and operates retail centers across high-growth markets in the U.S. They're a family-owned company with a team that moves fast, thinks big, and puts tenants first. Social Design House set out to redesign Big V's website to reflect that same momentum, creating a digital experience built for clarity, performance, and growth.

Challenge

Big V came to us with a website that had the right ingredients, just not in the right order. The navigation was clunky, content was dense, and the design felt a step behind their bold, people-powered brand. It lacked the storytelling and sophistication needed to match the scale of their portfolio—or the clarity to serve leasing prospects efficiently.

Solution

We reimagined the site from the ground up, starting with a stronger architecture that simplified navigation and emphasized the right messages. The new design leaned into Big V’s existing brand—confident red, sharp lines, bold type—and gave it the structure and style to shine across devices. We brought their portfolio to life with a mix of fresh photography, subtle motion, and an intuitive property search experience built around user needs.

Behind the scenes, we integrated real-time property data through Property Capsule, ensured ADA and SEO best practices, and laid a foundation for performance and scalability. A more prominent News & Insights section elevated their thought leadership, while refined content helped tell a clear, cohesive story about who they are and what sets them apart. The result: a modern site built for both business and brand.

Engagement Length
6 months
Organization Size
80+ employees
Headquarters
Florida, NY & Charlotte, NC
Organization Type
Commercial Real Estate
A digital presence that matches the ambition behind the portfolio.
Technical Breakdown
  • Powered by the WordPress Content Management System
  • Custom Property Capsule integration
  • Lead generation sync with Salesforce and HubSpot
  • 7 unique content types with custom themes and data fields
  • Global site search with advanced admin statistics
  • GA4 integration
  • Ongoing updates, support, and proactive improvements
  • Dynamic filtering system for searching properties
  • Property-based email notification routing per agent
  • Bold animations and fade-ins across the site
Working with Social Design House to complete our brand-new website was an exceptional experience from start to finish. The project included a full redesign, content overhaul, custom video and photography, and a new backend platform—and every element was handled with ease and simplicity. The entire process stayed on schedule and within budget, and the team’s communication was second to none. We couldn’t be happier with the results.
Julee Zack Headshot

Julee Zack

Vice President - Marketing

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