AlliConnect

Web Design

Web Development

Product Assets

Analytics

AlliConnect provides mental health support tailored to First Responders. SDH helped create a brand that balances resilience, innovation, and empathy—honoring their serious mission with a visual identity built for trust and impact.

Challenge

Alli Connect came to SDH with a bold mission: to transform mental health support for first responders. But despite a strong product, their brand and marketing site didn’t reflect the trust, authenticity, or cultural understanding needed to connect with police, firefighters, EMS, and veterans. The disconnect was costing them sales and stalling product-market fit. They needed more than a website—they needed a brand that truly spoke the language of those on the front lines.

Solution

To solve this, SDH created a bold, authentic brand and marketing website that speaks directly to first responders—reflecting their values, challenges, and culture. We delivered a clean, powerful site on a tight timeline, helping Alli Connect build immediate credibility and trust with their audience. In parallel, we're developing sales decks and investor materials to support their next round of funding, ensuring every touchpoint aligns with their mission and resonates with both users and stakeholders.

Engagement Length
4 months
Company Headquarters
Seattle, WA
Organization Size
5+
Founded
2020
Organization Type
Mental Wellness/SaaS
Smart Wellness.
Stronger Heroes.
AlliConnect logo displayed on various backgrounds including green gradient, white, dark blue, and a photo of firefighting equipment.
Page titled '04. Typography' with a blurred background of a person carrying equipment inside an ambulance.
Green and yellow blurred gradient background with white text reading 'AlliConnect – Brand Guidelines'
Brand guidelines page showing the primary colors Limelight, Fresh Start, and Midnight with their CMYK, RGB, and HEX values.
Brand guidelines page titled 'Overlays' with instructions on properly using them, showing two example images with semi-transparent logo overlays.
Brand misuse guidelines showing incorrect examples of the AlliConnect logo including distortion, outlining type, drop shadow, different colors, rotation, and reordering elements.
Brand guidelines slide on photography showing principles like focusing on people, action orientation, diversity, and equal mix of First Responders jobs with images of medical and emergency responders in action.
Brand guideline slide titled 'Tone of Voice' explaining AlliConnect's serious and honest communication style with keywords: Confident, Authoritative, Educational, Proactive, Empathic, and Aspirational.
Brand guide slide showing tertiary colors for First Responders with color blocks for Dispatch (orange), Fire (red), Law Enforcement (blue), Corrections (grey), and E.M.S (white) including their CMYK, RGB, and HEX values.
Brand guideline slide showing AlliConnect logo with overlapping green and blue wave symbol representing Theta and Alpha brain waves alongside explanation of its minimal and modern concept.
Brand guidelines slide titled 'Misuse' showing examples of improper line spacing in headlines and body copy with red X marks.
Close-up of police officers in uniform holding helmets and batons, with text '01. Brand' overlaid and a green wave-like graphic.
Brand guideline slide titled 'Misuse' listing six photography rules with green check marks and nine example photos illustrating prohibited misuse topics like looking into the camera, cheesy stock photos, blood or graphic scenes, and AI-generated images.
AlliConnect booth setup with large curved backdrop and two vertical banners displaying the AlliConnect logo and wellness program information.
Color palette with a gradient of green and yellow hues labeled 'GRADIENT' and six solid color swatches labeled LIMELIGHT, FRESH START, MIDNIGHT, GREEN TEA, BERMUDA, and DARK SIDE.
A digital wellness program supported by real people — enhanced by AI.
Mobile screen showing AlliConnect website home page
Black smartwatch displaying AlliConnect's logo
Mobile app screen from AlliConnect asking which communities users want their therapist to specialize in.
Design style guide showing color swatches named Fresh Start, Midnight, Bermuda, Darkside; button styles for Primary and Secondary with ‘Book a Demo’ text; and font styles listing Work Sans and Violet Sans fonts with sizes and line heights.
AlliConnect's desktop product menu. Four wellness program features: Peer Support Management for internal team connections, Therapist Match AI for quick therapist matching, Digital Resource Center for self-service wellness resources, and Wellness Check-Ins assessing six wellness domains with intervention.
Technical Breakdown
  • Powered by the webflow
  • Turn-key hosting service and CDN provided by SDH
  • 6 unique content types with custom themes and data fields
  • Dynamic Grants search and filter based on grant status, active date and more
  • Global site search with advanced admin statistics
  • GA4 Integration
  • API powered events feed pulled from sister site “The Hub”

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