Challenge
Northwood Ravin came to us ahead of Halo Decatur's launch, a new art-driven apartment community in East Decatur, GA. The property had real personality: resident artist studios in partnership with the Decatur Arts Alliance, a coworking space anchored by a public coffee shop, and a speakeasy tucked behind a hidden door. The existing site wasn't capturing any of it yet, and needed a visual identity built to speak directly to the resident Halo was designed for.
Solution
We took Halo's existing brand and redesigned the full visual web identity from the ground up. Working from the brand elements Northwood Ravin provided, we rebuilt the layout, content hierarchy, and imagery to put the art studios, coworking space, and neighborhood detail front and center, instead of burying them in generic apartment-marketing templates. The result is a site built to reflect what actually makes Halo different, and to speak directly to the resident it was designed for. Designed by SDH and handed to the Resi team to build.
