Big V logo

Big V Property Group

Information Architecture

Interface Design

Photo & Video Coordination

Development

CRM Integration

Support

Big V Property Group owns and operates retail centers across high-growth markets in the U.S. They're a family-owned company with a team that moves fast, thinks big, and puts tenants first. Social Design House set out to redesign Big V's website to reflect that same momentum, creating a digital experience built for clarity, performance, and growth.

Exterior view of a Belk store entrance with parked cars and text overlay reading 'Tenant Focused People Powered'.

Challenge

Big V came to us with a website that had the right ingredients, just not in the right order. The navigation was clunky, content was dense, and the design felt a step behind their bold, people-powered brand. It lacked the storytelling and sophistication needed to match the scale of their portfolio—or the clarity to serve leasing prospects efficiently.

Solution

We reimagined the site from the ground up, starting with a stronger architecture that simplified navigation and emphasized the right messages. The new design leaned into Big V’s existing brand—confident red, sharp lines, bold type—and gave it the structure and style to shine across devices. We brought their portfolio to life with a mix of fresh photography, subtle motion, and an intuitive property search experience built around user needs.

Behind the scenes, we integrated real-time property data through Property Capsule, ensured ADA and SEO best practices, and laid a foundation for performance and scalability. A more prominent News & Insights section elevated their thought leadership, while refined content helped tell a clear, cohesive story about who they are and what sets them apart. The result: a modern site built for both business and brand.

Engagement Length
6 months
Organization Size
80+ employees
Headquarters
Florida, NY & Charlotte, NC
Organization Type
A digital presence that matches the ambition behind the portfolio.
Red square with white text reading '9m' and smaller text below stating 'Square feet of real estate owned and managed.'
Mobile phone screen showing a property search interface with fields for city and state, images of modern apartments and a family walking, and the Big V Property Group logo.
Four white cards with red and black icons and text describing market dominance, geography, target demographics, and asset value for retail centers.
Person sitting on a brown chair using a laptop displaying a webpage titled 'Expertise & Services' listing Leasing & Property Management, Capital Markets, and Acquisitions & Dispositions.
Red square with large white text '9m' and smaller text below reading 'Square feet of real estate owned and managed', with a small ruler and triangle icon in the top left corner.
Smartphone screen showing a property search interface with dropdowns for city and state, and photos of a modern building and a family walking.
Four white cards with red icons and text highlighting market focus: Open Air Power Centers and Lifestyle Centers, US Sunbelt and Mountain States geography, target demographics with MSA size 1M and trade area size 75K.
Person using a laptop displaying a webpage titled 'Expertise & Services' with sections for Leasing & Property Management, Capital Markets, and Acquisitions & Dispositions.
Computer monitor displaying Big V Property Group website with large text 'PLACES FOR PEOPLE' and property search filters above a map showing locations in Virginia and surrounding states.
Expanded website menu showing categories: Investments with subitems Our Strategy, Income Fund, Recent Acquisitions, Current Investors; and collapsed sections Expertise, News & Insights, About Us, Properties, Contact Us, Login, with social media icons for LinkedIn, Facebook, Instagram at the bottom left.
A snowy mountain resort with ski slopes, clustered houses, and a small lake under a clear blue sky.
Property details showing address 509 Copper Rd, Copper Mountain, CO 80443, size 99,664 square feet, with photos of two agents and a 'Contact Us' button.
Aerial view of Cooper Village with snow-covered buildings and roads, surrounded by forested hills under a clear blue sky at Cooper Mountain, Colorado.
Mobile menu with options: Investments, Expertise, News & Insights, About Us, Properties, Contact Us, and Login, plus LinkedIn, Facebook, and Instagram icons.
Big V Property Group website header with text 'Tenant focused, people powered' over a blurred background of a building facade and a large red arrow graphic.
Aerial view of The RIM shopping center plaza with buildings, greenery, cars, and clear blue sky.
Two women smiling and looking at a laptop together in a modern office setting.
Interactive map of a commercial building showing available and occupied office spaces with a key and list of available spaces and current tenants including First National Bank, Regus, Cheetah Net Supply Chain Service, and The Daniels Company.
Mobile menu with options Investments, Expertise, News & Insights, About Us, Properties, Contact Us, Login, and social media icons for LinkedIn, Facebook, and Instagram.
Big V Property Group homepage banner with text emphasizing tenant-focused, people-powered real estate and 80 years of experience.
Aerial view of an outdoor shopping and dining area with parking, trees, and multi-story buildings under clear sky.
Two women smiling and working together on a laptop at a modern office table.
Featured section titled Properties and Recent Acquisitions showcasing images of Harbison Court in Columbia SC, Lake Pleasant Pavilion in Peoria AZ, Cooper Village in Cooper Mountain CO, and Deerbrook Mall in Humble TX.
Exterior of an Aaron's store with signage reading 'Easy. Beautiful. Affordable.' on a clear sunny day.
Sidewalk along a small shopping street with storefronts, street lamps, potted flowers, and a bronze statue of a child on a bicycle.
Outdoor shopping area with stores including Victoria's Secret, Bath & Body Works, and Altar'd State, surrounded by neatly trimmed trees and a small black SUV driving on the paved road.
Exterior of an Ulta Beauty store with orange awnings and green bushes, under a clear blue sky.
Aerial view of a large building with a parking lot filled with cars and a swimming pool, surrounded by green trees and hills under a clear sky.
Technical Breakdown
  • Powered by the WordPress Content Management System
  • Custom Property Capsule integration
  • Lead generation sync with Salesforce and HubSpot
  • 7 unique content types with custom themes and data fields
  • Global site search with advanced admin statistics
  • GA4 integration
  • Ongoing updates, support, and proactive improvements
  • Dynamic filtering system for searching properties
  • Property-based email notification routing per agent
  • Bold animations and fade-ins across the site
Working with Social Design House to complete our brand-new website was an exceptional experience from start to finish. The project included a full redesign, content overhaul, custom video and photography, and a new backend platform—and every element was handled with ease and simplicity. The entire process stayed on schedule and within budget, and the team’s communication was second to none. We couldn’t be happier with the results.
Julee Zack Headshot

Julee Zack

Vice President - Marketing
Let’s build something amazing. Together.
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