📈 Search-first strategy built for the Carolinas and beyond
Search has changed. It's not just about ranking on Google anymore. At SDH, we build search strategies that account for traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) — so your brand shows up whether someone is browsing a results page or asking an AI assistant.
SEO isn't a switch you flip. It's a long-term investment in your brand's ability to be discovered — and our team treats it that way. We've built search programs for clients ranging from local service businesses to national B2B brands, combining technical precision with content strategy to drive traffic that actually converts.
Site speed, crawlability, structured data, and core web vitals — we handle the technical foundation that search engines require before anything else can work.
We research the keywords and topics your audience is searching for, then help you create and optimize content that earns rankings and answers real questions.
Voice search, featured snippets, and AI-generated answers pull from content structured to respond directly. We optimize your content to win those placements.
As AI tools like ChatGPT and Perplexity become primary research destinations, your brand needs to show up there too. We build the authority and content signals that make that happen.
SEO strategy only works when it's connected to how you actually publish and manage content. We work inside your existing CMS and analytics stack, building programs that your team can sustain over time.
Starting at $2,500/month
For small businesses or startups establishing a search presence for the first time.
Timeline:
6-month minimum
Includes:
Technical audit, on-page optimization, monthly reporting
Starting at $5,000/month
For companies ready to invest in content-driven SEO and begin competing for higher-value keywords.
Timeline:
6-month minimum
Includes:
Content strategy, keyword targeting, technical SEO, link building, reporting
Starting at $10,000/month
For established brands pursuing aggressive search growth across multiple topics, audiences, or locations.
Timeline:
6-month minimum
Includes:
Full SEO program, AEO/GEO optimization, content production, competitive analysis, strategy sessions
Custom pricing
For organizations with complex site architectures, multiple domains, or national search ambitions requiring a dedicated strategy team.
Timeline:
Custom
Stakeholders:
Up to 8
Honest answer: it depends. Technical fixes and on-page optimizations can show movement within weeks. Content-driven results typically take three to six months to gain traction, and competitive keyword rankings can take longer. SEO is a long-term channel — the brands that commit to it consistently are the ones that end up owning their categories.
Answer Engine Optimization (AEO) focuses on earning placements in featured snippets, People Also Ask boxes, and voice search results. Generative Engine Optimization (GEO) is a newer discipline focused on ensuring your brand and content are cited and surfaced by AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews. Both require a different approach than traditional keyword-targeting SEO, and both are increasingly important.
Both. We can operate as a strategic partner — developing the roadmap and leaving execution to your team — or we can take on content production directly. Many clients start with strategy and add content services once they see the program working.
Not if managed well. Organic and paid search serve different roles in the funnel, and they can reinforce each other significantly. We're happy to coordinate with your paid media team to make sure both channels are working toward the same goals rather than competing for the same ground.
Keyword rankings matter, but they're not the only measure. We track organic traffic, conversion rates from organic visitors, share of voice against competitors, and improvements in search visibility for priority topics. Monthly reporting keeps you connected to what's moving and why.
We work with what you have whenever possible. Some sites have structural issues that limit SEO potential, and we'll tell you if that's the case. Most of the time, meaningful improvements are achievable without a full rebuild. If a new site is warranted, our web development team can handle that as a connected engagement.
Search isn't what it was five years ago. Social Design House helps brands across the Carolinas build search strategies that account for where things are now and where they're heading. From technical SEO fundamentals to AI-era content optimization, our team combines analytical rigor with creative thinking to put your brand in front of the right people at the right moment.
We're based in Charlotte and have been helping companies grow their organic presence for over 15 years. If you want a partner who will tell you the truth about what's working and what isn't, we're ready to talk.
