🏆 Award-winning logo & brand design crafted in Charlotte, NC

Logo & Identity design for companies ready to stand out

At SDH, we craft brand identities that go far deeper than a logo. Our strategic process uncovers what makes your company genuinely distinct, then translates that into a visual language your audience will recognize, trust, and remember across every touchpoint.

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Headshot of Ben Visser

Need a fresh set of expert eyes? Chat with Ben, founder, creative director and brand identity connoisseur. *

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* Caution: Mentioning golf, kids or Hornets basketball could extend meeting by 2x

Real brands. Real impact.

Great brand identity work doesn't just look good in a presentation. It holds up in the wild. Over 16+ years, we've built over 100 identities for startups, established companies, and everything in between; each one grounded in strategy, crafted with intention, and designed to scale.

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Discovery & Research

We start by getting to know your business, your audience, and your competitive landscape so the work we create is rooted in something real.

  • Site Mapping
  • Content Mapping
  • Wireframes
  • User Flows & Journeys
  • Navigation Systems

Logo & Visual Identity

From logo concepts through final files, we design mark systems that are versatile, timeless, and built for every format and scale.

  • Branded Interface Design
  • Design Systems & UI Libraries
  • Responsive Design
  • Interactive Prototyping
  • Accessibility & Usability Standards

Brand Guidelines

A comprehensive brand standards document gives your team everything needed to apply the identity consistently, whether in-house or with outside partners.

  • Front-End Development
  • Content Management System Setup
  • Animations & Interactions
  • Performance Optimization
  • Testing & Quality Assurance

Collateral & Applications

Through business cards, pitch decks, signage, social templates, and more, we extend the identity across the materials your team actually uses.

  • Analytics Setup (GA4, GTM, etc.)
  • CRM Integrations (Salesforce, Hubspot)
  • API Development & Integrations
  • Workflow Management
  • Reporting Dashboards

A process built for clarity and creative confidence

Brand identity projects thrive on clear communication and well-defined milestones. Our collaborative process keeps stakeholders aligned and creative momentum moving, from the first discovery call through final delivery.

Pricing to fit any brand

Sprint

Starting at $5,000

For startups or small businesses that need a polished, professional identity to launch with confidence.

Timeline:

2-4 weeks

Stakeholders:

1

Growth

Starting at $10,000

For growing companies ready to sharpen their visual identity and build a brand that supports their next chapter.

Timeline:

6-10 weeks

Stakeholders:

Up to 3

Comprehensive

Starting at $25,000

For established brands undertaking a full identity refresh or rebrand, complete with guidelines and full asset libraries.

Timeline:

10-16 weeks

Stakeholders:

Up to 5

  • 15–25 custom pages with dynamic templates
  • Advanced CMS setup with reusable content types
  • CRM integration (HubSpot, Salesforce, or similar)
  • Blog, resource hub, or case study library
  • Advanced Accessibility + SEO audit
  • Conversion tracking + analytics dashboards
  • Dedicated account and strategy lead

Enterprise

Starting at $50,000

For organizations managing multiple brands, divisions, or product lines that require a scalable, fully documented identity system.

Timeline:

4-8 months

Stakeholders:

Up to 8

  • Single page marketing site
  • 5 distinct sections
  • 2 week sprint execution
  • Squarespace or Webflow CMS

Already have a brand but need a refresh?

Not every brand needs a full redesign. Sometimes a focused refresh is all it takes to get things feeling right again. We offer brand audit and refinement packages to help you evolve without starting from scratch. Let's take a look together.

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"Working with SDH was an absolute pleasure. They took our vision for a modern, professional, and user-friendly website and brought it to life seamlessly. Their attention to detail, creative expertise, and responsiveness made the entire process smooth and stress-free."
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Lauren Marquess

Digital Marketing Manager
Common Questions

How do you approach a brand identity project?

Every engagement starts with discovery. Before a single concept is sketched, we spend time understanding your business goals, your target audience, your competitive context, and the story you want to tell. That foundation is what separates work that looks good from work that actually performs.

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Do you handle rebrands, or only new brands?

Both. Whether you're starting from scratch or evolving an identity that's no longer serving you well, our process adapts to where you are. We'll be upfront about what's worth keeping and what needs to change.

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What do we receive at the end of the project?

Final deliverables include all logo files in every format you'll need, a brand guidelines document, color and typography specifications, and any approved collateral. We make sure your team walks away with everything required to use the brand confidently from day one.

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Can you also build our website after the brand is done?

Absolutely. Many clients move from brand identity directly into a website project, and that handoff is one of the smoothest parts of our process. Having already designed the visual system, our team can translate it to the web without the back-and-forth that often happens when brand and web are handled separately.

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How many logo concepts will we see?

Typically two to three distinct creative directions in the first presentation, each rooted in the discovery work. From there, we refine based on your feedback. The goal is focused exploration, not an overwhelming number of options that makes the decision harder.

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Do you offer brand photography or copywriting alongside identity work?

Yes. We have in-house copywriting and photography capabilities. A cohesive launch is always better than a beautiful brand with mismatched supporting content.

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What if we need brand work but aren't sure where to start?

Start with a conversation. We're happy to walk through what you currently have, where the gaps are, and what level of engagement actually makes sense for your stage and budget. No pressure, no pitch deck required.

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Let’s build something amazing. Together.
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Chelsea Pagliuca
Amanda Mangiarelli
Taylor Foxx
Ben Visser
Jesse Shoffstall
Adam Phillips

Charlotte’s Top Brand Identity Studio

Social Design House has spent 16+ years helping companies across North and South Carolina build brands worth remembering. Based in Charlotte, our team of designers and strategists brings a rare combination of creative craft and business thinking to every identity project we take on.

We work with founders, marketing leaders, and established companies who know their current brand isn't doing them justice. If that's where you are, you're in the right place. From logo design and visual systems to full-scale rebrands, we build identities that are built to last – and grow.