Challenge

When the Greensboro History Museum team approached Social Design House about a website redesign, they knew their current site was overdue for a refresh. The real challenge lay in capturing the Museum’s role as both a cultural cornerstone for locals and a must-see destination for visitors.

Solution

We partnered closely with the Greensboro team around two key pillars: story and structure.

The new site tells the Museum’s story through carefully curated visuals and concise, compelling language. Drawing from the Museum’s vast archives, SDH wove imagery throughout the design to celebrate Greensboro’s history and position the Museum as a living resource that connects the community to its roots.

Structurally, the previous site lacked a clear hierarchy. Through collaborative sitemapping and interactive wireframing, we built a navigation system that serves every visitor, whether exploring the Archives, planning a visit, booking a field trip, or becoming a member.

Together, these improvements created a modern, easy-to-manage site ready to carry the Museum into its next century.