Challenge

Foundry Commercial came to us with a site built on a proprietary hosting platform that was starting to show it’s age. Looking to grow and expand into new markets, attract investors and build a team of top talent the current setup wasn’t cutting it. Amazing stories, people and strong mission were no where to be found and search and SEO were dead in the water.

Solution

Launching a new website for Foundry was no small feat — especially with 12 internal divisions, each with their own goals and messaging. We kicked things off by working closely with leadership across the organization to align on content strategy and key messaging. With a firm launch date in place, we kept the process moving with clear communication, steady collaboration, and a focus on what mattered most: building a site that served every part of the organization without losing clarity or cohesion.

On the technical side, we packed the site with powerful features designed to support Foundry’s growth. We implemented a tailored SEO strategy and built location-based landing pages to boost visibility in key markets. A custom property listing backend with Google Maps search and filtering made it easy for users to find what they needed, while advanced user controls gave the internal team the flexibility to update and manage content with confidence. Throughout the process, we partnered with the Foundry brand team to ensure the design stayed true to their evolving identity — and we delivered the final product on time and on budget.