Answer Engine Optimization (AEO) focuses on earning placements in featured snippets, People Also Ask boxes, and voice search results. Generative Engine Optimization (GEO) is a newer discipline focused on ensuring your brand and content are cited and surfaced by AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews. Both require a different approach than traditional keyword-targeting SEO, and both are increasingly important.
