Absolutely. We can build interactive websites with API integrations, live demos, and user onboarding flows.
Demo has become a word covering four very different things, and choosing the wrong one wastes significant budget.
Product screenshots and video. Cheapest, fastest, and adequate for many products. Underrated. A well-edited ninety-second walkthrough often outperforms an interactive tour nobody completes.
Guided interactive tours built on tools like Navattic, Storylane, or Arcade. These replay a captured version of the product with tooltips. Good for showing a specific workflow without engineering involvement, and they let you gate or ungate selectively.
Sandbox environments. A real instance with seeded data. Genuinely convincing and genuinely demanding, because someone has to maintain the data and keep it current with the product.
Embedded live product. The actual application running in a marketing context. Powerful for simple products, impractical for complex ones.
For most companies the honest answer is video plus a guided tour, with a sandbox only where the product's value is impossible to convey otherwise.
Marketing sites commonly need to connect to several systems, and each carries maintenance cost.
Signup and authentication handoff into the application. Pricing and plan data, which should ideally come from a single source rather than being maintained separately on the site and in billing. Status page data. Changelog and release notes, usually pulled from wherever engineering already publishes them. Review platform ratings. Live usage or customer counts, where those numbers are genuinely impressive.
The principle we apply: pull from the source of truth rather than duplicating it. Manually maintained pricing tables and integration lists go stale, and stale pricing is worse than absent pricing.
For products with a real ecosystem, a structured integration directory is one of the highest-return builds available. Each integration becomes an indexable page capturing high-intent search from people already using the other tool.
This needs proper content modeling rather than a static grid of logos: categories, setup instructions, and relationships that let the directory grow without redesign.
Where the marketing site ends and the product begins is a real design decision. Signup, plan selection, and initial configuration can sit on either side, and the handoff is where drop-off concentrates.
We generally recommend keeping the marketing site responsible for the fewest possible steps and getting people into the product quickly, rather than building an elaborate pre-product onboarding.
We ask what the buyer actually needs to see to move forward. Frequently that is less than what was requested, and the budget is better spent making one path excellent than three paths adequate.
For related reading see what makes an effective SaaS website, or explore our work with software and product companies.
