About the Role
Social Design House is a creative and branding agency that plugs into client teams as the strategy, design, and marketing muscle they don't have in-house. We're looking for a Fractional Digital Marketing Manager to own content calendars, scheduling, posting, SEO initiatives, and community management across a set of client accounts. This person keeps messaging and social strategy aligned, working closely with our designers and strategists to drive execution across multiple smaller engagements — all within our established agency framework.
This isn't a solo, do-everything-yourself role. Asset creation stays with our design team, using brand templates already in place. This role keeps content moving and strategy aligned across accounts, working alongside a creative team rather than running production solo.
What You'll Own
Content Calendar & Planning
- Own the content calendar and planning layer for assigned client accounts, aligned to each contract's cadence (quarterly planning sessions, monthly post volume commitments)
- Align on messaging and social strategy with the Account & Strategy Lead and the client
- Run planning sessions with light check-ins from the Account & Strategy Lead
Social Media Management
- Write captions and post copy in each client's brand voice
- Coordinate with the design team on post assets so each account hits its contracted volume
- Manage the approval and revision cycle directly with clients
- Own day-to-day scheduling and posting across assigned accounts
- Stay current on platform-native trends and best practices across Instagram, LinkedIn, Facebook, and emerging channels
SEO Initiatives
- Manage on-page and local SEO efforts across assigned client accounts
- Monitor Google Search Console data to identify opportunities and flag performance trends
- Oversee and maintain Google Business Profile listings for applicable clients
- Coordinate with the team on content aligned to SEO priorities (blog posts, landing pages, etc.)
- Use tools like Semrush, Ahrefs, or SE Ranking to track rankings and surface actionable insights
Community Management
- Handle monthly post replies and likes
- Run monthly comment and community audits
- Proactively engage with client content across channels
Reporting
- Build and deliver monthly reports that show real value: follower count, impressions, engagement, lead generation, and more — not just a raw metrics dump
- Flag performance trends and recommend adjustments
Client & Account Coordination
- Serves as the primary point person for client social media and SEO initiatives, coordinating with the Account & Strategy Lead on broader account strategy and client communication.
- Responsible for as-needed client communication and coordination.
- Bring asset requests to the design team as they come up
Ideal Platforms & Tools
- Collaboration: Google Workspace, Microsoft 365
- Communication: Slack, Zoom, Google Meet, Loom
- Project Management: Teamwork
- Social Media Scheduling & Analytics: Metricool
- Web Analytics: GA4
- SEO Management: Semrush, Ahrefs, SE Ranking, Adaptify
- Local SEO: BrightLocal (bonus), Google Search Console, Google Business Profile
- CMS / Website Editors: Webflow, WordPress
- Graphic Design: Canva, Figma
- AI Productivity: ChatGPT, Claude (Cowork, Code & Design), Gemini
- Link Management: Bitly, Rebrandly, UTM.io, URL Builder
- Tag Management: Google Tag Manager
Nice to Have:
- Email Marketing: Klaviyo, Mailchimp, ActiveCampaign, Brevo, Campaign Monitor
- Behavioral Analytics: Hotjar, Microsoft Clarity, Crazy Egg
- Integration & Automation: Zapier, Make (Integromat), n8n
- CRM: HubSpot, Salesforce, Zoho
What We're Looking For
- Proven experience managing social media and SEO for multiple client accounts simultaneously (agency experience strongly preferred)
- Highly tuned into social media trends and platform-native best practices, with a pulse on what's working right now
- Solid understanding of SEO principles — both on-page and local — with hands-on tool experience
- Comfortable coordinating with a creative team and directing asset needs, rather than producing every asset yourself
- Confident reading analytics and turning them into reporting that shows real value
- Reliable, deadline-driven, and comfortable managing multiple accounts within an agency framework
Experience
- 3+ years of experience as a Digital Marketing Specialist or similar role
- Demonstrable experience managing multiple client accounts in an agency or fractional capacity
Engagement Structure
- This is a contract/freelance role with hours and rate determined based on experience and project fit.
- Location: Remote